Module 2: Marketing

8 Step Irresistible Offer

The key to selling anything is about positioning. It doesn’t matter how good your product is if you don’t market it correctly it’s not going to sell. Aaron will teach you his 8 Step Irresistible Offer strategy to create an offer that your customers won’t be able to refuse.

• Results Focused: What are the results and benefits of what you are offering
• Pain & Desire: What pain are you alleviating from your prospects? What pleasures are the getting?
• Social Proof: What’s the proof you have that your product or service really does what it says?
• Value Perception: What’s the overwhelming value over the actual cost?
• Active Seekers: Who’s the customer avatar? Who is the ideal target market?
• Guarantee: What guarantee can you offer?
• Urgency & Scarcity: How are you creating urgency to make them act now?
• Sense of Belonging: What is the sense of belonging and identification in your offer?

Generating Leads with Kerry Fitzgibbon

Aaron’s very own Social Media Marketer and Australia’s leading Facebook Marketer Kerry Fitzgibbon is going to take you through strategies you can use on social media to generate leads into your business. Kerry will talk you through the different channels available to you and how to set up your Facebook Page for your business or make changes to optimize it to be able to scale your business. Kerry will also show you how to write great ad copy that converts to leads.

The “9 P’s Of Marketing”

Aaron takes you back to basics with the 9 P’s of Marketing Matrix. Marketing is not just about the new and modern platforms it’s important to remember the basics of marketing to make sure you are getting your products and services in front of the right people. The 9 P’s covers off

• Price: The cost to the customer to purchase
• Place: The method of distribution
• Promotion: The channels you are going to use to communicate your product
• People: Who is helping deliver your product
• Product: The primary way you satisfy your customer’s needs
• Process: How you deliver to your customers
• Partners: Other people who you build or sell your product
• Physical Environment: Where you interact with customers to deliver your product
• Positioning: How you describe the key attributes of the product

Module 3: Sales

Sales Systems & Pipelines

Aaron will take you through how he builds sales systems and pipelines so that you can know exactly where everything is going and be creating sales.

• Sales Pipelines: Lead Generation, Sales or Sales conversation, delivering on the promise, repeat
• Customer Relationship Management (CRM): The storage of all the information on your leads and customers. It needs to be able to manage the sales process from start to finish

Sales Process “The Million Dollar Trifecta”

Sales and the process of selling is key to a business’s success. Sales is about influence and persuasion; you are always selling. In these next modules Aaron explains to you his world-famous Sales process that makes sense and works. Sales at its core is an exchange of value for money so Aaron’s Million Dollar Trifecta breaks it down for you so that you are giving value and getting the money in the end. This process is broken down into 3 key parts.

• Engage: Breaking patterns and ensuring that you have 100% of their attention
• Enrol: Understanding your prospect and why they need and want your product or service
• Convert: Aaron shares the cues you need to know to handle objects and convert the sale

Module 4: Business Plan

The Business Plan

The key to being able to take your business to the next level is having a fully developed business plan. During Aaron’s 15 years in business he has written many, seen many variations of them in varying length and in his venture capital business he has read many. Knowing what areas of business, you need to focus on in one document will make pitching to potential partners and scaling your business so much easier.

Aaron has used this 30 Page fully customisable Business Plan in all of his 6, 7, 8-figure businesses to date. You can use this template to plug and play specifically to your business for exactly the direction you want to move, from your mission and vision statements to defining your ideal client.

Bonuses included:

• Aaron’s 9 P’s of Marketing Matrix valued at $99. A blueprint that he uses to market his product or service effectively, efficiently and to the right target market.
• Aaron’s Irresistible Offers Template valued at $149. Step by step how to create your irresistible offer with all the areas you need to focus on to start selling that offering Even if you have never intentionally sold anything in your life, BUILD will give you the confidence to.
• Aaron’s 30 Page fully customisable Business Plan that he has created from all of his 6, 7, 8-figure businesses to date. You can use this template to plug and play specifically to your business for exactly the direction you want to move, from your mission and vision statements to defining your ideal client. Valued at $495.00