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5 things I learnt from Tim Ferriss

5 Things I Learnt From Tim Ferriss

5 Things I Learnt From Tim Ferriss 1920 960 Aaron Sansoni

Tim Ferriss is no ordinary guru. He has literally tens of thousands of followers who devour his blog. He has been described as a guru’s guru and is most famous for having created what he calls the four hour work week. Before he put into practice what he preached, Tim was a typical entrepreneur working…

Dealing with unhappy customers

Dealing With Unhappy Customers

Dealing With Unhappy Customers 1920 1285 Aaron Sansoni

Gordon Selfridge, creator of the famous department store in London is said to have come up with the saying that ‘The customer is always right’. There are many in business who would argue that this is not true and there are others who say that it really means you should go out of your way…

Surviving your first year as a start up

Surviving Your First Year As A Start Up

Surviving Your First Year As A Start Up 1920 1280 Aaron Sansoni

Unfortunately it is a sad fact of life that many entrepreneurs who start out full of enthusiasm and ideas and even with a fair bit of planning struggle and succumb. Some would say that the first year as an entrepreneur is the toughest time. Generally speaking nobody knows about you and you literally are starting…

Understanding crowd funding

Understanding Crowd Funding

Understanding Crowd Funding 1920 1280 Aaron Sansoni

There really is not a lot to understand about crowdfunding once you analyse the actual word. As an entrepreneur, unless you’re very lucky, you want finance to kick-start your idea. And then quite often you again need finance if you wish to expand. There are a variety of ways you can raise that finance and…

Price cutting is not always the best option

Price Cutting Is Not Always The Best Option

Price Cutting Is Not Always The Best Option 1920 1272 Aaron Sansoni

It is undeniable that the economic downturn following the 2008 Global Financial Crisis had an impact consumer buying patterns. Shoppers have become increasing price conscious and small and medium business owners have felt the effects of this. If you ask business owners what strategy would they use (or do they use) when sales have been…

12 things about millionaires that will surprise you

12 Things About Millionaires That Will Surprise You

12 Things About Millionaires That Will Surprise You 1920 1280 Aaron Sansoni

As an entrepreneur you want to do well. That’s a given. But sometimes it can help to study the lifestyle and work ethic of other entrepreneurs who have succeeded. Many a successful entrepreneur is a millionaire and it may surprise you to learn the results of surveys studying their success. Because people are rich it’s…

Brainstorming techniques to get the creative juices flowing

Brainstorming Techniques To Get The Creative Juices Flowing

Brainstorming Techniques To Get The Creative Juices Flowing 1920 1442 Aaron Sansoni

Let’s be sure we understand what we mean by brainstorming. It’s an activity which deliberately sets out to unearth or discover ideas. It’s one thing to say to somebody, ‘what do you think is a good idea’ or ‘do you think this would work’? It’s another thing to go brainstorming. Remember brainstorming is not new.…

Top 10 ways to get past the gatekeeper

Top 10 Ways To Get Past The Gatekeeper

Top 10 Ways To Get Past The Gatekeeper 1920 1280 Aaron Sansoni

We all know about cold calls. We all know they are an essential part of business at some stage or another. And they are more frequent if things are slow heading towards gridlock. Now some entrepreneurs or marketing gurus will tell you that the cold call is yesterday’s business, a thing of the past. Perhaps…

Lessons from great entrepreneurs

Lessons From Great Entrepreneurs

Lessons From Great Entrepreneurs 1920 1280 Aaron Sansoni

It’s hard to miss the really successful entrepreneurs. Actions speak louder than words. The deeds of great entrepreneurs trumpet their success. In fact once they achieve greatness in their business endeavours, the media tend to flock to their every move. It’s hard to stop a story about anything a great entrepreneur does. Richard Branson is…